Old Navy – do research before you put a campaign together

January 23, 2009 on 12:05 pm | In Life in NY, Weak Attempt, advertising | 2 Comments

Ok, so Old Navy, a clothing store I don’t go into, is having a new campaign launched for their yoga pants. It’s called “Old Navy GOGA,” which is some combination of “yoga” and the word “go.” GOGA.

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Apparently there’s a contest where you do a dance in the store and you can win a Wii or pants or something. Whatever, it makes them happy.

The catch is that GOGA has been used as an acronym repeatedly in the porn industry. It stands for “Girl on Girl Action”. So good job, Old Navy. You’re not making me think of yoga when I walk past your store on my way to work.

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2 Comments »

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  1. Never mind that Old Navy is an old adult industry acronym for Overly Labial Dames Naked And Vaginally Yodelling.

    Comment by clodia83 — January 23, 2009 #

  2. You wouldn’t believe what “Performance Fleece” is an acronym for.

    Comment by ShortMikeShort — January 23, 2009 #

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